From the palanquin to the plane—the way a bride travels has undergone a sea change over the years. Sweets served in Marwari weddings have also been given a fresh saccharine twist; they are now customised, edibly gold-plated and often come with the couple’s names engraved. MARWAR talks to three young entrepreneurs who are offering unique gifting items and conveyance options for the ongoing wedding and festive season.
Gone are the days when the traditional Marwari bride was content with an exquisite lehnga and heirloom jewels. Today, her trousseau is a combination of reputable brands and unique creations by new designers. She buys what complements her style. MARWAR explores the trends with Rachit and Mayank Agarwal of Simaaya & Sasya, Madhu and Rajnandini Khaitan of Malika Jouel and Devina Kejriwal Juneja, the promoter of Suede by Devina Juneja.
What sets celebrated jewellery designer Asha Kamal Modi apart is an innate sense of design and creativity, an entrepreneurial bent of mind and an iron resolve to realise her dreams. Starting at a time when jewellery design was a relatively unknown concept
and a working woman frowned upon in the Marwari society, she has come a long way
to establish her globally acclaimed brand, Art Karat. In a first-person account, she takes us through the years.