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Indian contemporary fashion

A Revivalist Pursuit

For Pooja Singhal, the 41-year-old art enthusiast, and director of Ruh, a womenswear brand, her money is where her heart is. In conversation with MARWAR, she talks about her tryst with the Pichwai art form of Nathdwara and how she is determined to not let it disappear from contemporary vocabulary anytime soon.