June 6, 2023
Keeping Pace with Changing Times- Part II

Keeping Pace with Changing Times- Part II

Nov 11, 2019

Over the decades, luxury watch brands have slowly but firmly entrenched themselves into India’s watch industry and today there is thriving market for brands which once upon a time were the preserve of a select, jet setting few. Luxury watch stores have sprung up as a consequence in most metros, which offer almost all the premium brands that the world has to offer, including some of the most sought-after Swiss brands. As the demand for these brands grow, we bring you viewpoints of few top retailers and their offerings to India’s luxury watch market.

Time Avenue

Time Avenue has been at the forefront of the watch industry for more than four decades, and its flagship boutique in Bandra West, Mumbai, which is a landmark and a favourite destination for watch connoisseurs, is 21 years old now. Over the years, the watch boutique has served many well-known celebrities, sportspersons and high-net-worth individuals.

In the process, Time Avenue has become one of the most revered watch destinations in the city, especially with its myriad offerings in the luxury segment such as Rolex, Bell & Ross, Blancpain, Breguet, Breitling, Bvlgari, Chopard, Corum, Franck Muller, Girard-Perregaux, Hublot, Longines, Omega and Panerai.

Mr Viraal Rajan of Time Avenue

As far as the latest launches go, Breguet has come up with new models under the Marine Collection and the Reine de Naples Collection; Blancpain under the Fifty Fathoms range; Franck Muller has launched under the Yachting collection; Girard-Perregaux under the Laureato collection; Bvlgari under the Serpenti collection; and Hublot under the Classic Fusion and Big Bang collections. These hand-crafted timepieces are for the Indian consumer. A month ago, Hublot launched a special limited edition watch to commemorate the ICC Cricket World Cup 2019.


The luxury industry in India is growing and is poised for further growth in the future, as luxury products have become more of a necessity and a part and parcel of life, going by trends at Time Avenue.

For the forthcoming wedding season, brides could go for latest offerings from brands Breguet and Bvlgari’ Reine de Naples and Serpenti collections respectively; and grooms can opt for Franck Muller’s latest offering under Vanguard Yachting collection and Hublot’ Classic Fusion collection.

Read: Keeping Pace with Changing Times- Part III

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