Vivek Biyani, Director of Home Solutions Retail India Limited, has a proud gleam when he talks about the company’s flagship store in Mumbai. For him, it is just the beginning of the adventure.

Text: Rachna Shetty
Photographs: Kunal Kampani

+- In a corner of his 1,50,000 sq. ft store, Vivek Biyani is sitting on a sofa and casually chatting with a journalist. It’s not hard to see that it’s not what he would rather be doing. At the press conference announcing the launch of his company’s largest outlet in India, Vivek is happy deflecting the spotlight to the other dignitaries present, a trait found in nearly all the Biyanis.
Being a part of the family that has redefined retail in India can be a high-inducing factor for many, but the pressures and perks of the family rest easy on Vivek’s shoulders. Following Future’s retail formats, Home Town stands out for its one-stop solution to home needs, right from providing the customer with the option of a Rs. 4 lakh bed down to a teaspoon. And that is not counting the additional services!

“It’s a one-of-a-kind store where a consumer can walk in, spend an entire day and get whatever he / she needs for the house, including specialised help,” says Vivek, about the store.
It’s the first outlet in Mumbai and the largest in the country so far; and for Vivek, the experience has been a whirlwind one, specially considering that seven of the nine other outlets in the country are in Tier 2 cities. Vivek states that as his learning ground.