Deepesh Agarwal, Director, Picturesque Photographic Works, is converting his love for photography by trying to make a break in the niche portraits segment.

Text: Rachna Shetty

In the good old days, the biennial trip to the photo studios was an occasion worthy of a celebration. Dresses would be brought out of the closet and dusted and fluffed. Shoes would be shined so as to make a military commander nod his head in approval, and tight pigtails, fashionable updos and stiff formal poses would be the order of the day.

With the onset of digital cameras, those days are now just a mark in one’s memory, what with everyone happy to say ‘cheese’ at the camera and upload the pictures on to our social networking site. Yet, higher incomes and digital cameras haven’t taken away the charm of a family portrait .

It is specifically to cater to these needs that Deepesh Agarwal started his company Picturesque Photographic Works. It’s still a fledgling, barely a year old, but the idea behind it would seem a fit in a world that increasingly wants everything customised right down to the last bolt.