Gone are the days when the traditional Marwari bride was content with an exquisite lehnga and heirloom jewels. Today, her trousseau is a combination of reputable brands and unique creations by new designers. She buys what complements her style. MARWAR explores the trends with Rachit and Mayank Agarwal of Simaaya & Sasya, Madhu and Rajnandini Khaitan of Malika Jouel and Devina Kejriwal Juneja, the promoter of Suede by Devina Juneja.
Noticing the absence of well-cut shirts of international standard in the Indian market, Sanjiv Shroff and his father Shanker Lal Shroff launched Camessi in 2006. Nine years later, the brand has become synonymous with bespoke shirts and trousers. In a first-person account for MARWAR, Sanjiv Shroff speaks about his belief that while clothes
maketh the man, the roles are often reversed.