About Marwar

The Marwaris have historically been known for their enterprise and resilience. Hailing from an arid, inhospitable land, the Marwaris earned a reputation for their consistent commercial success, which became so legendary that the term Marwari grew to be synonymous with the entire mercantile class of Rajasthan.

The Marwari community has, over the ages, also steadfastly built on its past strengths and continued to gain recognition for its achievements in the arena of business, leveraging their business acumen to set up global enterprises beyond the borders of Rajasthan and India.

Page-Turners

Latest Posts

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In 2013, Shashwat Goenka took up the challenge of turning around the loss-making Spencer’s Retail Ltd., the retail chain of the RP-Sanjiv Goenka Group. Two years later, Spencer’s seems to be hitting its stride with large format stores and a new strategy.
The 25-year-old scion speaks about his journey after taking charge, the skills and ethics learnt from elders and his future plans.

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The Marwari Heritage by historian and writer Dr D K Taknet takes readers on a voyage of discovery of Marwaris who migrated from Rajputana, Haryana, Malwa and its adjoining regions to other parts of India. Meticulously researched over five years, the final product—a stunning pictorial book—comprises 511 pages with rich illustrations and rare photographs.

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Thread is the lifeline that translates an idea into something visually magnificent. Karkhana 11, an OSAA initiative, takes you behind the curtain where fashion comes alive in the untiring hands of craftsmen and looms men.

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What sets celebrated jewellery designer Asha Kamal Modi apart is an innate sense of design and creativity, an entrepreneurial bent of mind and an iron resolve to realise her dreams. Starting at a time when jewellery design was a relatively unknown concept
and a working woman frowned upon in the Marwari society, she has come a long way
to establish her globally acclaimed brand, Art Karat. In a first-person account, she takes us through the years.

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In India, weddings are an extravagant affair, but Marwari weddings are known to elevate this grandeur manifold. The sheer scale of a wedding and the lavish hospitality and glamour that surrounds it demands that no stone is left unturned when it comes to festivity, entertainment, decor, location and food. MARWAR talks to members of the community to find out how one ensures that the sheer extravagance of a wedding does not steal attention from its ritualistic aspects.

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An expert in the field of arms and armour, Dr Robert Elgood, the author of Arms and Armour at the Jaipur Court, brings us a taste of royal warfare through photographs and extensive research on a large number of arms on display at the Maharaja Sawai Man Singh II Museum in Jaipur, in his brilliantly-illustrated coffee-table book.

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