Once an indispensable part of the Marwari community, the joint family structure not only served as a binding force that promoted unity and division of labour, but also as a formidable set-up that worked towards common goals and objectives, contributing greatly to the overall success of Marwaris as a business community. The joint family concept has, however, lost some ground over the decades, and today nuclear families are not uncommon. Is this change likely to adversely affect Marwaris as a business community? MARWAR finds out from eminent members of the community.
There are certain stereotypes associated with Marwaris that tend to typecast the community and build a perception that may not always be true. MARWAR asks eminent members of the community to pick one stereotype that they feel must be broken at the earliest, as it is detrimental to their overall image.
The entrepreneurial world may have become faster and more cutting edge. However, this does not take away from the fact that interpersonal relationships are the basis of any Marwari business. MARWAR speaks to a few people from the community to learn how they juxtapose the essence of human touch with modern profit-making techniques.
In India, weddings are an extravagant affair, but Marwari weddings are known to elevate this grandeur manifold. The sheer scale of a wedding and the lavish hospitality and glamour that surrounds it demands that no stone is left unturned when it comes to festivity, entertainment, decor, location and food. MARWAR talks to members of the community to find out how one ensures that the sheer extravagance of a wedding does not steal attention from its ritualistic aspects.
The rise of Marwari industrialists is largely credited to their entrepreneurial acumen, credibility as businessmen and their community spirit. To ensure continuity, before passing on the baton, the older generation not only instils discipline in their heirs but also trains them well for business. These managerial skills later go on to guide the younger generation during their stints in the company and are a boon when they take up new ventures. MARWAR talks to entrepreneurs from the community about how skills and ethics they learned from their elders helped them in the business arena.
Marwari families are known to be actively involved in acts of philanthropy and adoption of green practices. MARWAR spoke to entrepreneurs and professionals from the community to find out how true they were to these laudatory practices this Diwali.