Home Archive by Category "Perspective"

Perspective

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There are certain stereotypes associated with Marwaris that tend to typecast the community and build a perception that may not always be true. MARWAR asks eminent members of the community to pick one stereotype that they feel must be broken at the earliest, as it is detrimental to their overall image.

Adding that personal touch
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The entrepreneurial world may have become faster and more cutting edge. However, this does not take away from the fact that interpersonal relationships are the basis of any Marwari business. MARWAR speaks to a few people from the community to learn how they juxtapose the essence of human touch with modern profit-making techniques.

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In India, weddings are an extravagant affair, but Marwari weddings are known to elevate this grandeur manifold. The sheer scale of a wedding and the lavish hospitality and glamour that surrounds it demands that no stone is left unturned when it comes to festivity, entertainment, decor, location and food. MARWAR talks to members of the community to find out how one ensures that the sheer extravagance of a wedding does not steal attention from its ritualistic aspects.

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The rise of Marwari industrialists is largely credited to their entrepreneurial acumen, credibility as businessmen and their community spirit. To ensure continuity, before passing on the baton, the older generation not only instils discipline in their heirs but also trains them well for business. These managerial skills later go on to guide the younger generation during their stints in the company and are a boon when they take up new ventures. MARWAR talks to entrepreneurs from the community about how skills and ethics they learned from their elders helped them in the business arena.

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The harsh, barren landscape of the Thar is frequently cited as the primary factor behind Marwaris’ migration from Rajasthan. Away from home, initial lack of resources motivated them to work assiduously while adopting a frugal way of life, and these have long been attributed as reasons for their power and influence in society and industry today. Amidst this success, however, a yearning for the roots and a desire to reassert the Marwari identity has continued to connect the community to its kul (lineage). While returning to Rajasthan to celebrate various festivals and rites of passage, Marwari families have pursued philanthropic ventures and constructed temples, schools and social welfare institutions to give back what they felt they owed to their ancestors. MARWAR talks to members of the community on how they have fostered and maintained relations with their homeland and given back to their land of origin.

Celebrating Good Deeds
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Marwari families are known to be actively involved in acts of philanthropy and adoption of green practices. MARWAR spoke to entrepreneurs and professionals from the community to find out how true they were to these laudatory practices this Diwali.

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